xmlns:og='http://ogp.me/ns#'. The Digibandit: May 13, 2011

Friday, May 13, 2011

Study Shows Fox News Viewers Dysfunctional

A new study by the Institute For Audience Analysis shows that Fox News viewers do not have the brains or lifestyles that would enable them to understand the balanced news reporting in The other Sunday news programs:

Broadcast Sunday Morning News Shows - Weekly Average Ratings (May 8, 2011)
NBC: Meet the Press 3.47 million total viewers; 0.9 and 1.11 million A25-54
CBS: Face the Nation 2.92 million total viewers; 0.7 and 913,000 A25-54
ABC: This Week 2.46 million total viewers; 0.6 and 755,000 A25-54
FOX: FOX News Sunday 1.13 million total viewers; 0.3 and 435,000 A25-54

The study further analyzed the Fox weekly News Viewers and found that 40% were drunk or high on drugs while viewing and had only a two percent recall of what they watched.

In addition the average IQ of Fox News viewers was 67% lower than on PBS and 49% lower than on CNN and MSNBC - AND - that over 33% had over 34% body fat - AND average credit scores under 400. (and had never read a book)

Moishe Pipick president of the Advertising Council said that based on this comprehensive research they would no longer recommend Fox News for advertising except for generally downscale products and Guns and Alcohol related ads.

He stated: "It is now apparent that Fox News generates a basically low intellect - and dysfunctional demographic"